The digital marketing industry has grown exponentially over the past few years. Many small business owners recognize the importance of having a digital marketing strategy a study done by TripAdvisor reports that at least 97% of business owners know that having an online reputation is an important part of growing their business. But what exactly is your online reputation? And how does it impact your business?
Learn more about building and managing your business’s online reputation below.
What is Your “Online Reputation?”
As a business owner, your reputation is one of your most important assets. How your current and future customers perceive you—and the services you provide—could be the difference between success and failure.
Your online presence consists of all the ways your business exists online: your Google listing, your website, social media profiles, etc. Your online reputation, on the other hand, consists of all the ways your customers interact with you online. This includes customer reviews, the information provided in your listing or on your website, and the way you show up on social media.
The Importance of Your Online Reputation
Digital advertising is a great way to jump-start your business’s online presence—however, many consumers are wary of obvious marketing strategies. 66% of North American consumers trust online reviews, while only 41% trust online banner ads.
Your business’s online reputation could be affecting your revenue. 41% of companies that experienced a “negative reputation event” (such as a negative review from a dissatisfied customer) reported a loss of brand value and revenue. 80% of consumers report that reading negative information about a business deters them from making a purchase.
Alternatively, a positive online reputation can have a significant impact on your business in a good way! Businesses with multiple online reviews are seen as trustworthy and reliable, inspiring many customers to choose them over their competition. After all, who would you rather do business with: someone with a 2-star rating or a 5-star rating?
How to Build a Positive Online Reputation
Building a positive online reputation is fairly simple—but it takes consistent effort. Here are some key tips for success:
- Respond to all customer reviews, both positive and negative. But don’t let the negative reviews turn into a flurry of comments! Make an effort to resolve the customer’s issue offline by inviting them to call you directly.
- Ensure your business’s listing information is correct. Especially your phone number and location!
- Show up consistently on social media. Be professional, but personable… and don’t forget to proofread your posts!
At NK Digital Marketing, we know how important your online reputation is to your business. We also know how much work goes into building your reputation—and how little time you have as a business owner! Visit our website to see how we can help maximize your business’s online presence and improve your reputation.