No matter what size business you own, or what you sell, an eCommerce website can help you stay competitive in today’s market. Don’t believe us? Approximately 1.92 billion people purchased products or services online in 2019, and that number is expected to increase to 2.14 billion in 2021.
Building your eCommerce website is just the first step—now, you need to drive traffic to it! The need for effective digital marketing solutions has increased exponentially over the past year and a half, with the pandemic pushing many business owners to get creative with their marketing strategies. Here are some key tips to help you drive traffic and boost conversions on your eCommerce website!
Tell People You Have an eCommerce Website.
Forget about whether a tree falling in a forest makes a sound—if you build a stunning website, but don’t tell your current customers about it, will anyone know it exists? Probably not!
● Make sure your website is linked in all social media profiles, as well as your online listing.
● Include a “call to action” in your social posts and encourage followers to visit your website.
● Post your business’s website on any collateral, such as your business cards, flyers, etc.
And the most important step? Tell your in-person customers about your website! Make it an organic part of your selling cycle and invite them to shop with you online as well as in-person.
Don’t Underestimate the Power of a PPC Campaign!
A pay-per-click digital advertising campaign is often a key element when it comes to driving traffic to your website. PPC campaigns help ensure that your site shows up where your clients are looking, such as in Google Ads or on social media. Talk about a way to increase brand awareness!
Setting up and monitoring a digital advertising campaign doesn’t have to be difficult—the team at NK Digital Marketing is here to help! Reach out to us today to learn more about our marketing strategy and consultation services.
Use Email Campaigns to Keep in Touch with Customers.
“Out of sight, out of mind” doesn’t just apply to where you last left your keys, it rings true for your business, too! Customers are more likely to think about your business when you’re appearing in front of them, such as when they’re using your products or driving past your storefront.
Email marketing is a great way to appear front-of-mind with your customers, ensuring that they think about you more often. Email campaigns help drive customer loyalty, keep customers up-to-date with the latest news or product launches, and of course—they help increase conversions, too. The ROI on email campaigns can be as high as $42 for every $1 invested!
Encourage your existing and potential customers to sign up for your email list at every touchpoint: in person, on your website, and social media. And don’t forget to actually send them emails from time to time! You don’t need to send one every day—once a week or once a month will still have an impact. Don’t forget to include calls to action and link back to your website and products.
Online retail sales were reported to exceed 3.5 trillion USD in 2019, and they’re expected to get as high as 5.35 trillion by 2025. NK Digital Marketing is here to help your business break into the online eCommerce industry so you can grow your revenue in new and exciting ways. Visit our website to learn more about our services, or call 979-217-1691 today to get started!