How to Make Your Social Media Content More Engaging

One-click and you’re done! Showing up on social media is as easy as clicking a single button, right? 

Believe it or not, it takes a little effort to get the results you’re looking for, especially in popular spaces like social media. The more time and attention you spend on each social media post, the more engagement and reach you’ll get.

There’s a reason why burger chains such as Wendy’s get so much attention online. They invested a lot of time and energy into social media and digital advertising, connecting with their customers on Twitter and poking fun at their competition. We’re not saying you should start roasting your competitors online—but a little personality goes a long way on social media. 

Of course, not all small businesses have a big corporation’s marketing budget (or team), but the principles they use to create an awesome social media presence can be replicated by businesses of all sizes. And that’s where NK Digital Marketing comes in.

We’ve broken down the steps any business can follow to grow their social media presence right away. Check them out below!

Top Engagement Tips

Consumers tend to reach out via social media platforms whenever they have a complaint or question. Creating connections by answering their questions and validating their experience is a great way to earn their trust, and goes a long way towards building lasting relationships.

Connect With Your Followers

Engage with your followers by responding to comments, hosting interesting polls on Facebook and Instagram stories, and highlighting your best customers through shout-outs. This will help develop trust in your brand and increase your engagement over time. 

Build Challenges, Games, and Giveaways

Providing interactive content is a great way to engage your audience and keep them on your profile longer. It is also a great way for you to reach new potential customers in your target audience! 

Create a Branded Hashtag

Create unique hashtags for your brand that your customers can use to interact with each other and with your page. Keep it simple and easy to remember—like your business name, or your service and city. If someone shares a photo with your hashtag, repost that content and thank them for sharing.

Host Virtual Events

Use the “Live” feature on Instagram and Facebook to host virtual events. Community events, such as live streams, webinars, and chats, provide communities with an opportunity to connect with you. This is a great way to showcase a new product launch or demonstrate a service without relying on customers to be in-store.

Be Yourself

This is an important step to curating a flawless social media presence and often the most overlooked when it comes to business accounts. One of the biggest social media faux pas is showing up online as a faceless business with zero personality. In an age of transparency, people want to get to know your company on a personal level.

Many brands crack jokes and aren’t afraid to talk to their followers like they would talk to their friends. Nowadays, a human social media presence has become an expectation among many followers.

Show Up on Social Media!

Creating a uniform social media strategy designed to attract your target audience and engage potential customers is a lot of work—but we’re here to help. We know that small business owners don’t always have the time to create fresh, engaging content consistently. We can manage your social media presence on your behalf, with your approval.


NK Digital Marketing offers a host of services for our clients, including social media marketing. Our knowledgeable team of experts is here to help you build your business online. We’ll work with you to create a marketing strategy specifically designed for your business goals. Contact us today to learn how we can help your business grow online!

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