How To Attract More Customers in 2022

With 2022 fast approaching, it’s never too early to start preparing your brand to face the new year. Staying up-to-date with the evolving digital marketing trends and incorporating the latest technology in your 2022 digital marketing strategy is paramount to finding success in the upcoming year. Here are some digital marketing tactics you can use to optimize your online presence, connect with new audiences, and generate more leads.

Leverage Your Holiday Momentum

With shoppers eager to put the pandemonium of the last two years behind them, this season is expected to be a busy one for businesses. What better way to celebrate your hard work than to harness its benefits to give you an edge in the new year?

The holidays provide you with an incredible opportunity to build strong relationships with customers, new and old. It’s time you fortified those connections with retargeting email and advertising campaigns to invite holiday shoppers back to your store.

Optimize Your Website for Voice Search

Digital Voice Assistants like Alexa, Siri, and Cortana have become household names. Given their popularity, it’s no surprise that voice search has grown to play an essential role in your website’s search engine rankings and findability.

From creating content that reflects natural human speech patterns to updating accurate business listings to popular online directories, it is clear that voice search optimization is imperative for brands that want to effectively connect with prospective customers.

Upgrade Your Social Media Strategy

Whether you want to target Baby Boomers or Generation Xers, social media has the power to influence the buying decisions of people across generations.

One of the most significant social media marketing tactics in recent times is micro-influencer partnerships. This trend is proof that bigger is not always better. Though micro-influencers have a smaller following online, they are considered more authentic and can effectively reach a niche audience. Working with micro-influencers is also more cost-efficient and can boost conversion rates by 20%.

Social commerce is another unstoppable force your brand needs to take advantage of to reach more customers and drive revenue. Platforms like Instagram now allow you to tag products on posts, making it easy for consumers to buy your products without leaving the app. This is especially useful for e-commerce businesses.

Diversify Your Content Marketing Strategy

When done right, high-quality content has great potential to attract new audiences, generate more leads, increase customer retention rates, and transform prospects into loyal brand advocates.

To create content that converts, you not only need to know what your audience is looking for, you also need to know where they’re looking for it and their preferred medium of content. Considering 50% of all homes are podcast fans, fun, educational podcasts are a foolproof way to share your story and raise awareness about your products and services.

Additionally, specialized content, including industry-related blogs and FAQs, can make it easier for prospects to find you through voice searches.

The holiday season along with the new year is a busy time for businesses. Fortunately, the NK Digital Marketing team is here to handle your online marketing so you can focus on what you do best. We have the tools and resources you need to succeed in 2022, so get in touch today!

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