The way consumers find new businesses has changed a lot in recent years. In addition to search engines such as Google or Bing, consumers are using city guides, Yelp, and Foursquare to discover new businesses.
This is great because it gives consumers new ways to find your business, but this convenience can come at a price.
Now, there are more business listings you need to manage. Fortunately, many of these listings are automatically generated and in the public domain; however, they often are riddled with errors or out-of-date information. That’s why it’s important to stay on top of your online listings.
When you work with NK Digital Marketing, your business information will be instantly pushed to the top listing sites on the internet. Here’s how we do it:
1. Identify your industry’s hot spots.
We will identify the places your target audience is turning to when searching for a business similar to yours.
The best way to do that is to search for your business on Google and see what results show up. Once we have an inventory of information, we can take the steps to control it.
2. Claim your listings.
Many of the top publishers (Google, Yelp, etc.) will allow you to “claim” your listings.
By claiming your listings, you get to take control of the information people find on these sites. With Listing Builder, Listing Distribution, and Listing Sync Pro, you can be accurate everywhere!
3. Optimize your website with location information.
Publishers like TripAdvisor and UrbanSpoon rely on your website to populate their platforms. Furthermore, SERPs (search engine results pages) will use your location information to pull your business into prime first-page result spots when consumers type “near me.”
Making sure your contact information is up-to-date on your site will help avoid inaccurate information, and let consumers know where your business is located and how to get a hold of you.
4. Offer location information to data aggregators.
Bringing together information from across the web and publishing it in one place isn’t easy. Many of the top publishers rely on data aggregators to provide relevant information about your brand.
Although it’s normal for you to want to keep your information private online, you can go a long way to keeping your listings current if you give these data aggregators basic information, such as your location.
5. Encourage reviews and recommendations on social media.
Don’t forget that the interactions you have on social media can positively—or negatively!—affect your brand. Positive interactions will improve your chances of getting the best information in front of potential buyers when they’re searching for your business online.
You can also improve the quality of user-generated content by encouraging your fans and followers to give feedback and interact with your business on sites like Yelp, Google, and Foursquare.
The good news is that you don’t have to do these things on your own. NK Digital is here to provide businesses with Digital Presence Packages that give them the tools and resources they need to grow their businesses online. Both of our packages give you access to listing services that ensure your business is found when potential customers are searching for you.