Digital Advertising Trends to Watch this Summer

As advertising campaigns become increasingly more sophisticated, the competition to reach consumers is heating up. There are so many changes happening in the world of digital advertising that few businesses can keep up; so it is essential you stay informed about the upcoming trends this summer to stay ahead of the game. 

In today’s digital age, consumers are relying on a business’s online presence when making purchasing decisions. In fact, 86% of people reported that they would pay more for services from a company with higher ratings and reviews online.

Here are a few things to consider when creating your summer advertising campaigns.


Artificial Intelligence

The Gartner analysts predicted a few years ago that by 2020 artificial intelligence would be an integral component in almost every new software application. Businesses that use AI will boost growth and reduce their staffing costs. The AI-powered services we use will replace many manual processes.

Technology is changing the way organizations manage campaigns, analyze data, and connect with customers. The best tools are capable of analyzing your audience’s interactions with campaigns, pointing out what’s popular, what’s not, and what’s engaging your user base across multiple marketing channels. What’s more, AI is able to automate a lot of the mundane tasks associated with data collecting—freeing up your creative team to work on the perfect campaign. 

Mobile Advertising

People’s attention spans are dwindling, which means old-school ads aren’t going to cut it these days. You have to create something that is natural and attention-grabbing so that it quickly connects with your audience. As personalization becomes increasingly popular, videos need to tell your audience exactly what problem your services will solve. And when coupled with artificial intelligence, you can identify exactly what’s working in your video so you can repeat those results again and again.


To stand out in 2021, you need to personalize your marketing. Research shows that 63% of consumers are annoyed by generic advertising messages and want something that speaks to them on an individual level. In addition, 78.6% of consumers say they will interact with brands only when their interactions with the brand recently are directly related. This can include sending offers via email, mobile or social media. Brands like Starbucks use a gamified mobile app that draws on purchase history and location to personalize drink rewards.

Highly personalized digital ads can help small businesses recover from COVID-19 lockdowns this summer while economies start to wake up again. For those without the budget to tell their stories via traditional methods like television or radio advertising, digital advertising allows you to utilize other effective marketing tools such as targeted email campaigns, social media posts, and text message marketing.

Progressive Web Apps (PWAs)

There are predicted to be more than 7.1 billion smartphone users by 2021. Now that total page views on mobile are growing year over year, it’s increasingly important to have a mobile-friendly website.

A website can work the same as a mobile app, offering all the features of a native app—without being limited to one platform. This includes fast load times, push notifications, working offline, utilizing device hardware, etc.


Are You Ready for Summer 2021?

Adapting to changes in digital marketing is a key component of any business looking to get ahead of their competition. NK Digital Marketing provides digital marketing services that will give your business the best chance to survive and grow in today’s competitive business space. Want a more tailored approach to propel your business forward in 2021? Contact us today to make sure the money you spend on a marketing campaign will generate the ROI you want—and more!

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