Information has never been more available online; on average, people in the U.S. spend over two hours a day on social media. There is so much potential for using social media marketing to promote a brand to new followers, but it requires dedicated attention. With the right planning, you will gain the engagement of your audience, particularly by understanding what works and what does not.
7 Mistakes That Are Killing Your Social Media
Spreading Yourself Thin
It may seem like a good plan to sign up for every platform out there, however, it is necessary to know how one varies from the next. Facebook, TikTok, Twitter, and Pinterest are all great places to promote your brand, but they each have their own unique style. What may work well on Instagram, probably won’t go over as well on LinkedIn. Stick with platforms that are best suited to reaching your target audience.
Sharing your posts across multiple platforms is not a shortcut you will want to take, as this timesaver will harm you in the long run. Terminology can get confusing, as each site has its own–think “likes” vs. “tweets”–not to mention the difference in overall tone; LinkedIn, which is geared toward business-oriented networking might not appreciate a post meant for Instagram, which is more image-based. It also shows a lack of enthusiasm in your brand to use a post more than once.
Timing Your Posts
Randomly posting without a plan puts you at risk of not being seen. It is important to be tuned in to your audience, so you can catch them while they are scrolling. Keeping your posts regular, without overdoing it. You don’t want to come off as being redundant or worse, desperate, as this will quickly turn off any potential viewers. Be engaging and timely and people will look forward to your posts.
Short and Sweet
While it can be tempting to get carried away when writing, this is something that can cause your audience to lose interest. Always assume that your content will be viewed through a mobile phone because it probably will. Make it easy to navigate for those readers who might be walking down a busy sidewalk or trying to keep their balance on a bumpy train. Keep your message to the point, and they will keep reading.
Quality over Quantity
When using photos, take the time to edit them when necessary, especially if you are trying to market something. Sharing a picture that is blurry or taken with poor lighting will have your audience assuming that your product may be inferior, as well.
Stay Connected With Your Followers
There are many ways to engage with those who follow you; one of the easiest being to follow them back. Staying tuned in and responding when appropriate will make people feel important. This type of engagement will also help you to adjust to any feedback if necessary so that you can avoid repeating any misses and keep the likes coming.
Passing Off Something as Your Own
Be sure to give credit where credit is due. Stealing content will undermine your growing business before it ever takes off. This includes sharing a photo without the owner’s permission. Worst case scenario, this could lead to some legal issues, and at best it will cause your audience to lose faith in you (and it will be embarrassing).
Having a strong online presence will help you stay ahead of the competition. Email us at N K Digital Marketing for more information on how we can help you grow your business through social media marketing.