Content marketing is one of the most effective methods of developing an online brand presence, increasing audience engagement, and building trust. But for all the value content marketing adds, there is some common pitfalls brands experience that can turn away consumers.
Keep reading to see some of the common mistakes brands make when it comes to content marketing and how to avoid them.
Lacking a Consistent Brand Message
Audiences nowadays look for consistency, and if they can’t find it they’ll look elsewhere. Successful content marketing involves building a unique brand voice that is showcased at every customer touchpoint. If consumers can’t connect your content over various channels, your business is going to lose out on brand recognition and audience engagement.
Developing a style guide for both written and visual content can help make sure that your brand personality is consistent across your websites, social media, and other marketing channels. The more consistent you are, the more consumers will connect with you.
Using Inaccurate or Outdated Information
All it takes is one post claiming inaccurate or misleading information for consumers to lose trust in your brand. Brand trust is one of the most invaluable assets in building a business—and in the current digital climate, one of the easiest to lose. Failing to do your research could not only break trust but ruin your online reputation.
It’s easy to make this mistake, but also easy to avoid it. Run through this checklist when using information or statistics
- Is it accurate?
- Is it up-to-date?
- Does it come from a trusted source?
- Is it controversial?
Once you’ve cleared these up, you’re good to go.
Unnecessary Fluff and Jargon
The average consumer has an attention span of eight seconds, and it decreases by 88% every year. If you’ve only got a few seconds to attract a customer, it’s best to get straight to the point. Flooding your content with filler words or technical terms is one of the quickest ways to lose your audience.
Remember who your target audience is, and speak directly to them. Work on getting an understanding of your ideal audience, and cater your content accordingly.
In the early stages of the Covid-19 outbreak, many brands pushed out generic-sounding marketing messages speaking about empathy and understanding—but failed to actually get through to the consumer. The current consumer trend is not just to look at a brand’s products and services but to see if brand beliefs and ideas resonate with them.
This sentiment gives brands a great opportunity to create meaningful relationships with their audience by providing sincere and authentic content that specifically addresses pain points instead of generic “we’re all in this together” type of messaging.
All of this might sound difficult and time-consuming, but it doesn’t have to be! NK Digital Marketing specializes in creating innovative, attention-grabbing content for small businesses so they can grow in digital spaces. You can handle the business—we’ll handle the content.
If you’re ready to get started, visit our website or call 979-217-1691 today!